From $37,000 to $179,000 in monthly email revenue. In 30 days.

The backstory

A real product. A growing brand. An email setup that was nowhere near pulling its weight.

Vortex Haus sells the TurboJet — a handheld blower used for drying cars, clearing leaves, and cleaning driveways. When they came to us, they were doing around $205,000/month in total revenue. Email was contributing roughly $37,000 of that — and most of it came from outdated flows that didn't match the direction the brand was heading.

What was broken:

• Flows in place, but stale and off-brand
• Campaigns going out occasionally — no real cadence
• No segmentation — the whole list treated as one audience
• Signup form converting at ~2%
• No system, no engine — just a Klaviyo account that occasionally sent emails

This isn't unusual. Most 7–8 figure ecom brands look exactly like this when they reach out. The flows technically exist. The campaigns technically go out. But there's no lifecycle engine underneath any of it.

The brief

Three asks.

• Make the flows on-brand. The visual and tone had to match where the business was heading.
• Capture more touchpoints. Stop leaving customer moments unattended.
• Segment the audience. Stop sending the same email to everyone.

Simple on paper. The work underneath is what moves the number.

What we did

Rebuilt the email engine from the ground up — inside 30 days.

• Overhauled every flow. Welcome, browse, cart, post-purchase, win-back — rebuilt on-brand, aligned with the new direction.
• Built a real campaign cadence. Moved them to 3 emails per week, with copy and creative built for each segment.
• Segmented the audience. New customers, repeat buyers, lapsed buyers, and high-intent browsers each got their own treatment.
• Fixed the signup form. Conversion jumped from ~2% to ~14% almost overnight. Bigger list, lower cost-per-lead, more revenue per visitor.
• Set up reporting that matters. Not vanity metrics. The numbers that tell you whether the engine is actually working.

Where they are now

The 383% lift wasn't a one-month spike. It held.

We've been working with Vortex Haus ever since — and email now consistently generates 30–35% of their total monthly revenue. That's no longer "an email channel." That's a load-bearing pillar of the business.

The bigger win: with email pulling that weight, they've been able to reinvest aggressively in paid acquisition. Email isn't competing with the ad spend — it's funding it. New customers come in through paid, the lifecycle engine retains and re-monetises them, and the unit economics actually work.