Case study — Bell Tent Sussex
"This is the first month we've been profitable all year."
— the founder, after we lifted their email revenue by 101% to £34K/mo.
At a glance.
Before
- Flows built in-house — functional but plateaued
- Campaigns going out occasionally, no rhythm
- List treated as one audience
- Email contributing modestly to revenue
- Trust signals high — email not matching
After
- Campaigns running 2–3 per week consistently
- +101% email revenue lift to £34K/mo
- Audience segmented by buyer interest
- Email contributing enough to flip the business profitable
- Channel that finally matches the brand
The backstory
10K+ customers. 4.8 Trustpilot. Partners of Glastonbury. An email engine that wasn't matching.
Bell Tent Sussex is a real business with real credibility — partners of Glastonbury, John Lewis, Fortnum & Mason, Board Masters, and Pop-Up Hotels. Over 10,000 customers and a 4.8 Trustpilot rating across 344+ reviews. A family-run East Sussex operation that's quietly become the UK's go-to for premium glamping canvas.
But when they came to us, the email channel didn't match the brand. The flows were built in-house — technically working but plateaued. Campaigns were going out occasionally rather than consistently. The list wasn't being segmented. And email wasn't contributing enough to move the business needle.
For a brand with this much trust signal already earned, that's a gap that costs real money every month.
The brief
Take control of the campaign side. Get on a rhythm. Segment.
- Get on a real cadence. Stop the on-again-off-again campaign rhythm.
- Segment the audience. Understand who their buyers actually were — and what each segment wanted.
- Use email to take buyers on journeys. Move from "blast everyone" to "right message, right person."
What we did
Took over campaign management. Light flow tweaks. Real segmentation.
- Took over campaign management. Launched a real cadence — 2–3 campaigns per week, going out consistently, every week.
- Light flow improvements. The in-house flows were a decent foundation — we made targeted tweaks to lift performance rather than rebuild from scratch.
- Audience segmentation. Identified the buyer profiles within the list — festival use cases, family glamping, commercial buyers, trade resellers.
- Buyer journeys via campaigns. Built segmented journeys that took different buyer types through tailored campaign content.
£34K/mo
+101% email revenue lift.
"This is the first month we've been profitable all year." — Founder, Bell Tent Sussex
Where they are now
Email is no longer the weak link.
Bell Tent Sussex now has email pulling its weight against the rest of their growing operation. Campaigns are going out on cadence, segmented to the right buyers, taking each segment through journeys that convert. The revenue is consistent — not a one-month spike — and the business has the breathing room to keep scaling.
For a family-run East Sussex business turning over enough to partner with the likes of John Lewis and Fortnum & Mason, email is no longer the weak link. It's a real channel.
Ready to see what your Klaviyo could do?
Bell Tent Sussex didn't need their flows torn down. They needed campaigns that ran, segments that made sense, and journeys that took buyers somewhere. We delivered that — and email lifted enough to make the business profitable. Spend an hour with our founder — the team behind £100M+ in email revenue — and we'll audit your Klaviyo account live.
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